Data Privacy Practices at RMC BFM
RMC BFM operates within a digital ecosystem that actively prioritizes user privacy and data protection. The platform collaborates with 155 IAB partners and an additional 18 partners to collect and process information that may include user identification data, browsing history, and geolocation through cookies and similar technologies. By obtaining user consent, RMC BFM and its partners can create personalized content and advertisements, conduct performance measurements, and gather audience data for product development. Users are given a choice to accept or decline these data practices, with the option to continue using the site while receiving non-personalized advertisements if they do not consent.
The Role of Utiq Technology
To enhance user experience while respecting privacy, RMC BFM employs Utiq technology, which is instrumental in managing digital activities linked to user browsing. This technology, provided by telecom operators, utilizes an identifier generated based on the user's IP address and internet contract details, allowing for a tailored experience while ensuring user consent. Utiq technology supports both fixed and mobile internet connections, enabling personalized browsing based on consent from users connected to the same network. Users have the right to withdraw their consent at any time through the Utiq portal, ensuring they maintain control over their data usage.
As reported by bfmtv.com.
