Exciting Developments in Moroccan Hospitality
Virgin Limited Edition, a prominent brand within the Virgin Hotels Collection, is set to embark on an ambitious project to establish a new hotel and wellness sanctuary just outside of Marrakech, Morocco. This development, which will feature a boutique hotel with 37 luxurious suites, is designed to offer extensive wellness experiences, including a traditional Moroccan hammam. The initiative is part of a strategic long-term partnership with Sazanes Immobilier, a real estate developer based in Marrakech, and is expected to incorporate additional residential options, details of which are yet to be disclosed. Construction has already commenced, with the hotel slated to begin accepting bookings in September 2026, with the first 22 rooms available for guests in early 2027, followed by the remaining 15 rooms in early 2028.
Embracing Moroccan Heritage and Wellness
The design of the new property will celebrate Moroccan culture and artistry, drawing inspiration from traditional Berber craftsmanship and the work of contemporary African artists. Joe Margison, CEO of Virgin Hotels Collection, expressed enthusiasm about this venture, emphasizing Morocco's rich hospitality heritage and the brand's commitment to delivering unique and soulful experiences. The wellness amenities are poised to include a 40-meter swimming pool, yoga and pilates sessions, horse riding, and facilities for tennis and padel, all set within a sprawling 40-hectare organic farm that features citrus groves, olive trees, and vegetable gardens, which will supply produce for three on-site restaurants.
This estate aims not only to provide luxury accommodations but also to foster deep connections between guests and the local environment through immersive cultural programming, a hallmark of the Virgin Limited Edition brand. The Chekry family, founders of Sazanes Immobilier, articulated their vision for the estate, which seeks to create a destination that is closely intertwined with its surroundings and reflects the land and traditions of Moroccan design. This exciting development is anticipated to offer a luxurious retreat that aligns with Virgin's ethos of exceptional service and memorable experiences.
As reported by spabusiness.com.
