Virgin Limited Edition, an esteemed part of the Virgin Hotels Collection, has excitingly announced the upcoming launch of its second property in Morocco, scheduled to open its doors in 2027. Nestled near the vibrant city of Marrakech, this new hotel promises to provide an exceptional experience for visitors seeking both luxury and cultural immersion.
Strategically situated on a sprawling 10-hectare private estate, the hotel development is the result of a long-term partnership between Virgin Limited Edition and the renowned Marrakech-based real estate developer, Sazanes Immobilier. Currently under construction, the hotel will feature 37 exquisitely designed luxury suites that draw inspiration from the rich heritage of Moroccan craftsmanship and Berber traditions. Additionally, an exclusive residential project is in the works, further enhancing the luxurious offerings of this extraordinary estate.
Located just a 25-minute drive from central Marrakech, the estate serves as a magnificent base for guests eager to explore the city's diverse culture, delectable cuisine, and unique craftsmanship while also providing a serene retreat from the bustling Medina. This location is perfectly positioned one hour away from Virgin Limited Edition’s existing property, Kasbah Tamadot, situated in the picturesque foothills of the Atlas Mountains. This proximity allows visitors to effortlessly combine a vibrant city experience with a tranquil mountain getaway, offering a unique dual experience within the same luxurious portfolio.
The plans for the new estate emphasize sustainability and local culture, featuring buildings that harmoniously blend into the agricultural landscape, reflecting the authentic heritage of the region. The estate will include vibrant citrus orchards, olive groves, and vegetable gardens, ensuring that guests can enjoy fresh, seasonal produce. Culinary delights will be offered in three restaurants, complemented by a Chef’s Table and a speakeasy bar, all of which will celebrate locally sourced ingredients.
A comprehensive wellness center is also part of the project, featuring a traditional Moroccan hammam and a stunning 40-meter signature swimming pool. Guests will have access to a variety of recreational activities, including tennis, padel, and horseback riding, all designed to enhance their stay. Central to the Virgin Limited Edition experience will be a thoughtfully curated program of immersive cultural experiences, reflecting the brand's commitment to providing unique and memorable stays.
Joe Margison, CEO of Virgin Hotels Collection, expressed his excitement about this new venture, stating, "Morocco has an incredible heritage of hospitality, and we are excited to bring our approach of offering exceptional experiences and service with soul to a second Moroccan setting. We are delighted to be partnering with Sazanes Immobilier, who share our long-term vision and commitment to creating extraordinary escapes with people at their heart.”
The Chreky family, founders of Sazanes Immobilier, also shared their vision for the estate, emphasizing the importance of creating a destination that resonates deeply with its surroundings and embraces the traditions of Moroccan design. Their collaboration with Virgin Limited Edition is aimed at bringing this vision to life, ultimately creating a new luxury retreat that captures the essence of the Moroccan landscape.
As reported by hoteldesigns.net.
