Strengthening Ties for Regional Development
On May 20, 2026, in Casablanca, Morocco, Zoomlion Heavy Industry Science & Technology Co., Ltd. ('Zoomlion') announced a significant enhancement of its local operations in Africa, focusing on bolstering regional infrastructure, agricultural mechanization, and long-term market development. This strategic initiative coincides with China's expansion of zero-tariff policies for 53 African countries that have diplomatic relations with China, along with the upcoming China-Africa Economic and Trade Expo scheduled to take place in Morocco in 2026. This timing presents a substantial opportunity for Zoomlion to further strengthen its local service networks and deepen cooperation with clients and partners across African markets.
As part of its long-term commitment to the African market, Zoomlion has recently inaugurated its subsidiary in Casablanca, marking a pivotal step in its localization strategy. This new local platform aims to enhance equipment availability, spare parts support, and on-site service capacity while reinforcing Morocco's role as a logistical hub for Zoomlion's operations in North Africa. With this subsidiary, Zoomlion seeks to respond more swiftly to customer needs and provide more efficient support for construction, transportation, ports, stadiums, and energy projects in Morocco and the broader North African market.
A Legacy of Growth and Commitment
Having first entered the African market in 2007, Zoomlion is among the earliest Chinese machinery manufacturers to expand its footprint on the continent. After nearly two decades of development, the company has established a robust presence throughout Africa, with construction, mining, and agricultural machinery forming the core pillars of its regional business. Zoomlion's equipment has played a crucial role in numerous significant infrastructure and development projects across the continent, including Egypt's New Administrative Capital, the Julius Nyerere Hydroelectric Project in Tanzania, the N'Djamena Stadium in Chad, and the Rosso Bridge connecting Senegal and Mauritania. The company has also continued to expand its presence in the agricultural machinery sector, addressing local needs for agriculture, mechanization, and after-sales service.
Zoomlion is set to showcase its latest generation of flagship products at the China-Africa Economic and Trade Expo 2026 in Morocco. The company will also lead specialized events, such as the China-Africa Seminar on Agricultural Machinery Application and Development, aimed at facilitating knowledge exchange regarding smart agricultural machinery, precision operations, and remote maintenance.
Zoomlion's business in Africa experienced robust growth in 2025, with a remarkable 157% year-on-year increase in regional revenue. The company is committed to further strengthening its local operations, expanding its service capacity, and collaborating with local partners to support infrastructure development and long-term regional growth across the African continent.
As reported by prnewswire.com.
