Enhancing Local Operations in Africa
In a significant move aimed at fortifying regional infrastructure and agricultural mechanization, Zoomlion Heavy Industry Science & Technology Co., Ltd. is intensifying its local operations across Africa. This initiative aligns with China's expanded zero-tariff policy benefiting 53 African nations that maintain diplomatic relations with China, coupled with the forthcoming China-Africa Economic and Trade Expo scheduled for 2026 in Morocco. These developments present a timely opportunity for Zoomlion to enhance its local service networks and foster deeper collaborations with partners and customers throughout the African market.
Recently, Zoomlion inaugurated its subsidiary in Casablanca, Morocco, marking a pivotal step in its localization strategy. This new establishment is set to significantly improve the availability of equipment, spare parts support, and on-ground service capabilities, thereby reinforcing Morocco's role as a central hub for Zoomlion's operations in North Africa. By enhancing its local presence, Zoomlion aims to respond more promptly to customer demands and provide efficient support for various projects, including construction, transportation, energy, and sporting facilities across both Morocco and the wider North African region.
Commitment to Growth and Development
Having entered the African market in 2007, Zoomlion stands as one of the pioneering Chinese equipment manufacturers to venture into the continent. Over nearly two decades, the company has established a substantial footprint across Africa, with construction, mining, and agricultural machinery forming the backbone of its regional operations. Zoomlion's equipment has been instrumental in several key infrastructure projects, such as Egypt's New Administrative Capital, Tanzania's Julius Nyerere Hydropower Project, and the Rosso Bridge linking Senegal and Mauritania. The company has also expanded its agricultural machinery offerings, addressing local farming needs and enhancing mechanization and after-sales service capabilities.
Looking ahead, Zoomlion will showcase its latest flagship products at the 2026 China-Africa Economic and Trade Expo in Morocco, where it will also host specialized events, including the China-Africa Agricultural Machinery Application and Development Seminar. These initiatives aim to promote dialogue on intelligent agricultural machinery, precision farming operations, and remote maintenance solutions.
In 2025, Zoomlion's business in Africa experienced remarkable growth, with revenue in the region surging by 157% compared to the previous year. The company remains committed to bolstering its localized operations, expanding service capabilities, and collaborating with local partners to champion infrastructure development and foster long-term regional growth across the African continent.
As reported by morningstar.com.
