As travelers begin planning for the Toussaint holidays in 2026, Marrakech, Morocco, continues to capture the hearts of French vacationers, maintaining its position as the most sought-after destination. Recent data from KAYAK.fr reveals a significant rise in flight searches, highlighting an exciting trend in travel preferences among the French population.
Alongside the iconic capitals of Europe and long-haul destinations, several cities have seen a notable increase in flight inquiries. Marrakech, specifically, stands out with an average round-trip airfare of €285, reflecting a 5% decrease from the previous year. This makes it the only destination in the top ten to experience a drop in average flight prices, further enhancing its appeal to budget-conscious travelers.
Marrakech Maintains Its Leading Position
According to the latest searches on KAYAK.fr, Marrakech once again leads the pack in popularity for the Toussaint holidays. The allure of this vibrant Moroccan city is undeniable, as it continues to attract travelers looking for a unique blend of culture, history, and stunning landscapes. Following Marrakech, London ranks second with an average airfare of €140, which has risen by 23% compared to 2025, while New York rounds out the top three with an average return ticket price of €578, up 12%.
Further down the list, Rome and Tokyo secure the fourth and fifth spots, respectively, confirming the sustained interest in major international metropolitan areas. The diverse range of destinations illustrates the shifting preferences of French travelers, who are equally inclined towards short European getaways and more distant journeys.
Emerging Destinations and Price Trends
Not only is Marrakech beloved, but other cities like Abidjan and Douala are also witnessing remarkable growth in flight searches. Abidjan, the economic capital of Côte d'Ivoire, has seen a staggering increase of 175% in flight inquiries compared to 2025, making it the fastest-growing destination in this study. With an average round-trip price of €685, Abidjan is becoming more accessible, despite a 20% rise in ticket prices over the past year.
Douala in Cameroon follows closely with a 101% increase in searches, even as average flight prices have surged by 65% to reach €838. Tbilissi in Georgia rounds out the top three with a 73% growth in flight inquiries and an average price of €451, which is up 40% from last year. Other emerging destinations include Podgorica in Montenegro, Espargos in Cape Verde, and popular cities like Shanghai and Orlando, all experiencing increased interest. In Europe, Santa Cruz de Tenerife, Calvi, and Edinburgh are also gaining traction among travelers.
These trends suggest a burgeoning interest in exploring both popular and lesser-known destinations, providing valuable insights for travel agencies looking to promote autumn getaways. As the landscape of travel continues to evolve, it is clear that Moroccan cities like Marrakech will remain at the forefront of French travel aspirations.
As reported by tourhebdo.com.
