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Abdulrahman Hashim Al-Khaldi Invests in Moroccan Fintech with Daret Initiative

PUBLISHED March 23, 2026
Abdulrahman Hashim Al-Khaldi Invests in Moroccan Fintech with Daret Initiative

Abdulrahman Hashim Al-Khaldi's Strategic Investment in the Moroccan Market

Abdulrahman Hashim Al-Khaldi, a prominent figure in Riyadh's fintech ecosystem and an executive member of the Al-Khaldi Group—a family conglomerate with over 70 years of history—has recently made a significant investment in the Moroccan financial landscape through the introduction of the "Daret" initiative. This innovative financial model, commonly known as a tontine, has gained considerable popularity in Morocco in recent years, showcasing Al-Khaldi's commitment to fostering financial inclusivity and modern financial solutions in the region.

Adam Foods Completes Strategic Acquisition of Biscoland

In a noteworthy development within the Moroccan business sector, the acquisition of Biscoland, a subsidiary of Holmarcom, by the Spanish group Adam Foods has been finalized as of March 19. Both companies confirmed this strategic move in an official statement. Biscoland, established by Holmarcom to enhance its agro-food division, specializes in the production of biscuits, chocolates, and confectionery items. The company boasts a state-of-the-art industrial facility located in the Casablanca region, designed to meet international standards, further underpinning its potential for growth in the competitive market.

This acquisition is seen as a pivotal step in Biscoland's evolution. Following the establishment of its industrial base and operational structure, Holmarcom has opted to align with an international expert group to propel its subsidiary into a new growth trajectory. The integration with Adam Foods is expected to provide Biscoland with access to European expertise, thereby solidifying its market presence in Morocco and accelerating its regional expansion plans.

For Adam Foods, this acquisition is part of a broader international growth strategy aimed at enhancing its footprint in North Africa. The Spanish firm plans to leverage Biscoland's industrial capabilities in Morocco to broaden its operations in the region and tap into high-potential markets.

Both groups assert that this partnership will unveil new developmental pathways for Biscoland and its workforce, empowering the company to utilize the strengths of an international player as it continues to grow within Morocco and expand into neighboring regions. The Biscoland facility, operational since 2023 with an investment of approximately 60 million dirhams, is specifically designed to bolster local production and reduce reliance on imports.

As reported by ledesk.ma.

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