On Thursday evening, Morocco took center stage at the Belvédère du Vieux-Port in Montreal, where the Moroccan National Tourist Office (ONMT) and Air Transat hosted a captivating event for travel professionals to spotlight the stunning destination of Agadir. This immersive evening was organized to celebrate the launch of a new non-stop flight service connecting Montreal to Agadir, set to commence on June 12. Attendees were treated to a showcase of the allure of this Moroccan beach resort, famed for its expansive sandy beaches, year-round sunny climate, and laid-back atmosphere.
The introduction of this new flight comes at a time when Morocco is experiencing remarkable growth in tourism, anticipating nearly 20 million visitors by 2025. With significant investments underway leading up to the FIFA World Cup 2030, which Morocco will co-host with Spain and Portugal, the kingdom is solidifying its position as one of the most dynamic tourist destinations in both the Mediterranean and Africa.
Set against a backdrop reminiscent of Morocco's Atlantic coast, participants had the opportunity to engage with representatives from the destination and Air Transat, immersing themselves in an atmosphere that evoked vacation vibes. Fahd Karrakchou, who oversees the Canadian market at the ONMT, emphasized Agadir's strategic importance within Morocco's tourism offerings. "Agadir is the second most popular tourist destination in Morocco, and the leading beach destination. With its exceptional climate all year round, we invite Quebec snowbirds to come and discover everything it has to offer," he remarked.
A New Bridge Between Morocco and Canada
In attendance at the event was Souriya Otmani, the Moroccan Ambassador to Canada, who welcomed the launch of this new route. "We are thrilled by Air Transat's announcement regarding the Montreal-Agadir connection. The Kingdom of Morocco and Canada have worked for 64 years to foster strong and friendly relations. This new connection, along with Morocco's integration into the Canadian electronic travel authorization program in 2023, further strengthens the ties between our two countries," she stated.
Otmani also highlighted the various benefits of visiting Morocco, noting, "Morocco is recognized for the richness of its heritage, the diversity of its landscapes, and its renowned gastronomy. Open to the world yet deeply rooted in its traditions, the country is appreciated for its stability, security, and the legendary hospitality of its people." She expressed optimism about the potential for growth, stating, "Many Canadians and Quebecers are already familiar with Morocco, but a large majority have yet to embark on the Moroccan adventure. We are confident they would love to explore our culture and traditions further."
Air Transat Paves the Way
Selva Veragouth, Senior Director of Future Programs at Air Transat, emphasized the uniqueness of this new service. "We are the first to offer direct flights to Agadir from Canada, and we are once again setting the standard. This destination meets a growing demand from leisure travelers as well as the Moroccan community in Quebec. It perfectly aligns with our goal to develop a relevant network that evolves with the times and fosters lasting connections between communities," she noted.
This new route comes exactly two years after Air Transat's launch of direct flights between Montreal and Marrakech. During a presentation by Siham Fettouhi, Executive Director for the Americas at the ONMT, the numerous attractions of Agadir and its surrounding region were highlighted. The destination is particularly appealing for its beach lifestyle, with an animated beachfront promenade, horseback riding along the shore, surfing, and jet skiing on the Atlantic, providing ample activities for sun-seeking travelers.
Agadir also serves as an excellent starting point for exploring Morocco's Atlantic coast. Just a thirty-minute drive away, Taghazout draws surfers with its world-renowned waves and bohemian vibe. Further south, Aglou and Sidi Ifni offer a more tranquil pace and pristine beaches. The destination also prides itself on its cultural heritage, where visitors can explore the ruins of the Kasbah of Agadir Oufella, visit the Amazigh Heritage Museum, or wander through the expansive Souk El Had in search of spices, textiles, and local crafts.
Nature lovers will find plenty to admire in the Paradise Valley, known for its gorges and natural pools, as well as in the sandboarding dunes and 4x4 excursions through the Anti-Atlas landscapes. The Souss-Massa National Park offers opportunities to observe diverse wildlife, including flamingos and pelicans. Culinary experiences are also a highlight, with opportunities for market tours to sample local flavors, visit women-led argan oil cooperatives, and participate in Moroccan cooking classes.
Moreover, traditional crafts play a significant role in Agadir's tourism offerings, with workshops available for pottery, Amazigh weaving, and traditional jewelry making. For those seeking relaxation, Agadir boasts a wide array of wellness options, including traditional hammams, argan oil treatments, thalassotherapy centers, and yoga retreats. As the sun sets, the city remains lively with its terraces, restaurants, and venues featuring live music.
Accommodation options are varied, ranging from large all-inclusive seaside resorts to surf camps in Taghazout, along with guesthouses that provide a more authentic experience. Ultimately, with direct flights connecting Montreal to Agadir through Air Transat, the destination emerges as a gateway to the entirety of Morocco, whether it be the deserts, mountains, Atlantic coasts, or imperial cities.
As reported by paxnouvelles.com.
