Unprecedented Media Outpouring

In an astonishing display of media activity, both state-run and private Algerian media outlets have unleashed a torrent of propaganda targeting Morocco, generating approximately 3,900 articles, posts, and videos in the span of just 21 days. This surge in content, meticulously tracked by the Moroccan publication Assahifa, followed the contentious events at the Ceuta border that occurred in late July 2026. From July 30 to August 19, the average output was a staggering 186 pieces related to Morocco each day, showcasing a deliberate and concerted effort to shape public perception.

Media Strategy and Content Analysis

The campaign has seen around 2,000 items produced by public broadcasters and agencies, while private media contributed another 1,900 pieces. Notably, over 60 percent of this volume was disseminated through social media platforms such as Facebook and X, alongside short video formats, effectively reaching audiences far beyond Algeria’s borders. Prominent state media entities like AL24 News and the official Algerian Press Service have been at the forefront of this initiative, employing a strategy characterized by consistently negative framing of Morocco. Headlines have frequently accused the Moroccan government of orchestrating migration for political leverage and engaging in dubious activities related to the Ceuta incidents.

Private media outlets, including Echorouk, El Khabar, and Ennahar, have joined in this narrative, with a staggering 74 to 80 percent of monitored headlines utilizing accusatory or hostile language. The focus on Morocco has been pervasive, with the country being the subject of more than 90 percent of the content produced. What initially began as reporting on the Ceuta events has quickly escalated into a broader assault on various aspects of Moroccan life, including issues related to the Sahara, economic conditions, and bilateral relations. Many of these reports have relied on outdated footage, unverifiable claims, and exaggerated statistics, revealing a troubling trend in media practices.

This overwhelming and unbalanced output of information underscores a strategic media approach from Algiers, which seems fixated on portraying Morocco as a perpetual adversary while deflecting attention from pressing domestic issues facing Algeria.

As reported by northafricapost.com.