Alliances Engages with Moroccan Diaspora at SMAP 2026 Events
The Alliances Group is set to engage the Moroccan diaspora during the 2026 edition of the SMAP Immo, which will take place in Brussels from March 27 to 29, followed by a subsequent event in Paris from June 12 to 14. This strategic initiative marks a significant chapter in the group’s development, which is characterized by a diversification of its portfolio and a recent key partnership with Rixos Hotels. At the SMAP 2026, Alliances will showcase a comprehensive national portfolio that encompasses various residential segments, including luxury real estate (Alliances Création), residential properties (Alliances Résidences), and social and intermediate housing (Alliances Darna). This multi-segment approach reflects a well-structured offering capable of meeting diverse investment profiles.
Marrakech as a Central Hub for Real Estate Development
Marrakech will play a pivotal role in the 2026 strategy, serving as a historic city tied to the group's growth. The city exemplifies the group's expertise through major projects like Al Maaden, which stands as a benchmark for premium residential and tourism positioning. Special SMAP offers will be available across a multi-city portfolio that includes key locations such as Marrakech, Benslimane, Assilah, Mdiq, Beni Mellal, Mohammedia, Kenitra, Safi, and Sidi Allal El Bahraoui. Beyond commercial interests, Alliances’ participation in the Brussels and Paris exhibitions underscores its commitment to strengthening ties with the Moroccan diaspora and enhancing its international visibility, all within a framework aimed at structured growth and sustainable value creation.
As reported by boursenews.ma.
