Unprecedented Growth in Viewership for AFCON Morocco 2025
Recent data released by independent research agencies indicates a remarkable 61% increase in viewership for the upcoming CAF Africa Cup of Nations (AFCON) scheduled in Morocco for 2025. This surge positions the tournament as one of the fastest-growing sporting events worldwide. The significant rise in audience numbers is largely attributed to expanded global coverage across major media platforms in Europe and other vital regions. Notably, the United Kingdom and France emerged as the leading contributors to this growth, with the final alone attracting over three million viewers on Channel 4 in the UK. In Germany, viewership reached an unprecedented peak, with more than four million fans tuning in via Sports Digital during the tournament.
Strategic Partnerships and Global Reach
The Confederation of African Football's (CAF) strategic alliance with the global sports marketing agency IMG has proven fruitful, resulting in a 50% increase in broadcast partnerships across Europe and other key markets. This expansion has led to inaugural broadcasting agreements in countries such as Japan, China, South Korea, Mexico, Greece, and Colombia, marking the AFCON Morocco 2025 as the most widely distributed edition of the tournament to date. In South America, Brazil saw an impressive audience of over 24 million, while Mexico contributed nearly two million viewers, further establishing CAF's presence in new territories. India has also emerged as a promising market, with the final being streamed on FanCode and drawing more than 800,000 viewers, reflecting a strong debut for AFCON in the region.
CAF's comprehensive global media distribution strategy, which included in-house content production and highlights distribution, has generated a significant 65% increase in media exposure for brand partners in Europe and South America. Additional highlights from the report include a 32% rise in media value for partners within the European market, alongside a 35% boost in overall media rights revenue across South America, Europe, and Asian markets. New broadcasting deals have been secured in various countries, including Japan (DAZN), South Korea (NAVER, STN), China (Douyin, Leisu, Zhibo8), Mexico (Fox, Claro Sports), Spain (Movistar), Colombia (Win Sports), Greece (ERT), Norway (VG), Cyprus (Cablenet), and the Maldives (Medianet).
The full report detailing the findings for the CAF AFCON Morocco 2025 is set to be published by the independent global research agency Nielsen in the upcoming weeks, providing further insights into this exciting growth trajectory.
As reported by svgeurope.org.
