Casablanca's Historic Watch Party for L'Oréal Paris Fashion Show
On September 28, 2026, the iconic Sacré-Cœur Cathedral in Casablanca became the venue for a momentous event, hosting the first-ever live watch party of the L'Oréal Paris Fashion Show in Morocco. This significant occasion marks a milestone as it is the inaugural time that such a gathering has been organized in the country, allowing Moroccan audiences to engage with the renowned fashion event that has been celebrated since 2017. The fashion show took place at Place Joffre, located in front of the iconic Eiffel Tower and the École Militaire during Paris Fashion Week, an event that L'Oréal Paris has proudly partnered with.
Celebrating Moroccan Women and Self-Expression
In this ninth edition of the fashion show, L'Oréal Paris brought together its international ambassadors, prominent fashion designers, and beauty experts to create an inclusive atmosphere. The event was not only streamed live across various digital platforms and social media channels but also linked to watch parties in several other cities worldwide, showcasing Casablanca's growing prominence in the global fashion landscape. The brand aimed to connect the fashion show with its Moroccan audience, highlighting themes such as confidence, sisterhood, inclusion, and freedom. These ideals resonate deeply with L'Oréal's longstanding motto, "Because You're Worth It," which has empowered women for over fifty years.
Laila Benjelloun, the General Manager of L'Oréal Paris, expressed the brand's vision, stating, "Every woman has her beauty, every woman has her voice, and every woman is worth it." She emphasized the special significance of this message in Morocco, a nation where women are continually innovating and redefining feminine identity.
As reported by lnt.ma.
