New Regulations on Telemarketing in France

As of August 11, 2026, new regulations have come into effect in France making it mandatory for companies to obtain prior consent from consumers before conducting telemarketing calls. While this initiative is designed to protect French consumers from unsolicited calls, it poses significant challenges for call centers operating in Morocco, which serve many French businesses. This shift in policy could potentially jeopardize the livelihoods of thousands of workers in Morocco, as the country has become a key hub for outsourcing telemarketing services.

According to journalists Ghita Zine from Yabiladi and Omar Kabbadj from Ouest-France, the job losses could range from 40,000 to 50,000 positions in Morocco, a figure initially suggested by Younes Sekkouri, Morocco's Minister of Employment, back in March. The new law not only replaces the previous Bloctel opposition list but also mandates that professionals must secure explicit permission from consumers before any telemarketing outreach. The only exception to this rule is when the call pertains to an existing contract with the consumer.

Economic Implications for Moroccan Call Centers

The Moroccan government estimates that this reform could impact as much as 80% of the operational volume for certain companies in the sector. However, the Moroccan Federation of Service Outsourcing provides a more conservative estimate, claiming that telemarketing represents only about 15% to 20% of the total business in the industry. This discrepancy highlights the varying perspectives on the potential fallout of the new regulations.

Furthermore, over 60% of the affected companies are classified as small to medium-sized enterprises (SMEs), which are particularly vulnerable to sudden drops in activity. Ayoub Saoud, Secretary General of the National Federation of Call Centers and Offshoring Professions, notes that some businesses have already shut down or announced intentions to close their doors. There is growing uncertainty among others about their ability to resume operations after the August holidays, raising concerns about the future of the telemarketing industry in Morocco.

As reported by i24news.tv.