Investment Prospects in Morocco Showcased at IMEX-Madrid
On March 12, 2026, the spotlight was on Morocco's robust investment landscape during a thematic session at the 24th edition of the Impulso Exterior Fair (IMEX-Madrid) in Madrid. This annual event gathers key players in international trade from Spain, providing a platform to showcase Morocco's sustained economic growth, which is underpinned by comprehensive structural reforms and a forward-looking development vision aimed at 2030. This vision includes significant milestones such as the co-hosting of the upcoming FIFA World Cup.
During the session, Ijlal Fassi Fihri, the director of the consulting firm Alternativa Mediterránea, presented an in-depth analysis of Morocco's macroeconomic performance. She highlighted the country's current phase of continuous economic acceleration, with growth projected to reach 5% by 2026. Furthermore, she emphasized Morocco's emergence as a leader in North Africa, having improved its business climate ranking by 75 places over the past decade. This progress is largely attributed to Morocco's numerous free trade agreements, which position the nation as a strategic gateway to both African and American markets.
Fassi Fihri also underscored Morocco's significant infrastructure modernization program, which spans the ports, railways, road networks, and water management sectors. The potential for growth in the industrial, agricultural, and service sectors remains promising. She noted that this economic dynamism is further bolstered by a recovery in the agricultural sector and a marked increase in investments, which surged by over 16% in 2025, all while maintaining a stable monetary environment with Bank Al-Maghrib's key interest rate held at 2.25%.
Spain continues to be Morocco's primary trading partner, accounting for nearly 22% of total exchanges, and the two economies exhibit strong complementarities, particularly in the automotive, renewable energy, and logistics sectors. Juan García Muñoz, president of the Fidupartner group, described Morocco as a "great development site," referencing the numerous ongoing infrastructural projects, including new facilities and state-of-the-art stadiums, which are expected to further enhance the country's attractiveness.
Moreover, he highlighted the substantial potential within the aerospace, logistics, and port industry sectors, noting that the imminent opening of the Nador West Med port will further solidify Morocco's position as a logistical hub connecting Europe, Africa, and the Middle East. Fatima Zahra Naciri, a legal expert at Fidupartner, pointed out the alignment between Moroccan and European legal frameworks, which can facilitate the establishment and operations of Spanish companies in Morocco.
The new Investment Charter serves as a crucial lever for attracting foreign capital, offering tax incentives and promoting a more balanced distribution of investments across the territory. The IMEX-Madrid fair, a premier event for international trade and investment in Spain, is organized annually by the "Moneda Única" magazine and serves as a vital networking platform for SMEs aspiring to expand internationally, fostering connections between businesses, public institutions, and specialized consulting firms.
As reported by libe.ma.
