M-AUTOMOTIV Officially Introduces GAC in Morocco
M-AUTOMOTIV has officially announced the launch of GAC in Morocco, marking a significant milestone in the expansion of its brand portfolio and its commitment to providing the Moroccan market with an international, technologically advanced, and futuristic automotive offering. This launch is part of an exclusive partnership between M-AUTOMOTIV and GAC Motor, through which the Moroccan group becomes the exclusive importer and distributor of the GAC brand in Morocco.
Founded in 1997, GAC Group is a key player in the international automotive industry. The group adheres to high standards of quality and reliability, backed by strong technological expertise and an industrial culture developed through collaborations with leading international automotive manufacturers. GAC is committed to delivering vehicles that combine manufacturing quality, advanced technologies, design, and comfort, catering to customers who seek a modern, reliable, and enriching automotive experience. Their tagline, "Where craft meets technology," encapsulates an identity grounded in industrial precision, engineering excellence, and continuous innovation.
Expanding Mobility Solutions Through GAC Group Partnership
Through its partnership with GAC Group, M-AUTOMOTIV is rolling out a range of automotive brands in Morocco, including GAC, AION, and HYPTEC. These brands complement each other, covering diverse mobility sectors: GAC offers a varied and technologically advanced automotive lineup, AION embodies the group's expertise in smart electric mobility, while HYPTEC represents its premium and technological expression.
"The official launch of GAC in Morocco represents a strategically important step for M-AUTOMOTIV. We have chosen an international brand that is resolutely futuristic, distinguished by the quality of its engineering, its capacity for innovation, and the richness of its offerings. Our ambition is to provide customers with a range that meets the evolving expectations of consumers, as well as a brand and service experience that aligns with international standards," stated Souhail Houmaini, General Director of M-AUTOMOTIV.
Furthermore, the launch of GAC in Morocco also introduces HYPTEC, the premium and electrified segment of the group. Through HYPTEC, GAC aims to transcend traditional mobility by developing vehicles that integrate technological innovation, electrification, and high-level performance. The HYPTEC range utilizes advanced technologies in electric powertrains, energy management, driving dynamics, and onboard intelligence, resulting in models with strong personality designed to offer a modern and distinctive driving experience while ensuring high levels of comfort, safety, and connectivity.
For its official launch in Morocco, GAC is unveiling a comprehensive range that covers multiple segments and various powertrain technologies, including the HYPTEC HT, a premium electric SUV with a power output of 340 hp and a range of up to 620 km NEDC. This model stands out with its gullwing doors, Nappa leather upholstery, ventilated and massaging front seats, Dolby Atmos 7.1.2 sound system, and level 2 driving assistance technologies. GAC's vision of electric mobility, combining innovation, comfort, design, and advanced technologies is embodied in the HYPTEC HT.
Another highlight is the HYPTEC Hyper SSR, a fully electric hypercar that produces 1,224 hp from three high-performance electric motors and accelerates from 0 to 100 km/h in just 1.9 seconds. Its carbon fiber body, electric butterfly doors, carbon-ceramic braking system, and Formula 1-inspired cockpit showcase the technological expertise and performance level achieved by GAC. The vehicle has also made headlines on the international stage by setting a Guinness World Record for a drift accomplished at 213 km/h in a 100% electric vehicle, demonstrating the exceptional performance, control, and technology that GAC has reached.
Additionally, the GAC GN8 is a premium plug-in hybrid minivan designed with comfort, space, and onboard experience in mind. With 373 hp, 630 Nm of torque, and a combined WLTC range of up to 1,032 km, the GN8 features Business Class heated, ventilated, and massaging seats, Nappa leather upholstery, electric rear sliding doors, and a 15.6-inch entertainment screen for the second row. It is distinguished by its 15 ADAS driving assistance systems and variable electromagnetic suspension designed to optimize vehicle comfort and stability.
During its pre-launch in Morocco, GAC had already unveiled several models showcasing the diversity of its offerings and its approach to mobility, catering to urban use, family needs, and long distances. Examples include the GAC EMZOOM, a compact urban SUV equipped with a 177 hp turbo gasoline engine, the GAC EMKOO, a self-charging hybrid compact SUV with 235 hp and a fuel consumption of 4.8 L/100 km, and the GAC S7, a plug-in hybrid family SUV that is the flagship of the range, developing up to 500 hp and 613 Nm of torque.
Through this diverse offering, GAC aims to address a wide range of mobility needs, from urban commuting to family travel and long-distance journeys, while providing various levels of electrification. The collaboration between GAC and M-AUTOMOTIV is also pushing the boundaries of mobility with the introduction of Morocco's first AirCab, a spectacular innovation that fully illustrates the vision and ambition of M-AUTOMOTIV to introduce futuristic, next-generation mobility solutions in Morocco.
With the launch of GAC, M-AUTOMOTIV is establishing a new chapter in the Moroccan automotive market, supported by a diverse lineup, complementary powertrain technologies, and a long-term development ambition.
To ensure high customer satisfaction, M-AUTOMOTIV has developed a robust after-sales service framework. Through GAC after-sales workshops and M-Service centers, the brand already has a presence in Casablanca, Rabat, Marrakech, El Jadida, Fès, and Oujda, providing support that meets the standards of both M-AUTOMOTIV and GAC. This organization allows them to meet the specific demands of a brand that is resolutely technological and futuristic, thanks to tailored technical expertise, availability of parts, and comprehensive customer journey coverage.
As reported by lavieeco.com.
