Strategic Growth in France
Maison de la Literie is making significant strides in its expansion efforts. Since the beginning of 2026, the renowned bedding retailer has successfully inaugurated four new stores across France, specifically in the cities of Toulouse, Orléans, Lyon, and Lille. This notable growth is part of the brand’s strategy under the Fremaux Delorme group, which is also venturing into North Africa with its first store in Marrakech, Morocco.
New Store Openings Across French Cities
The series of grand openings commenced in mid-March with the Lille store, strategically located at 39 Route de Douai in Lesquin, close to Lille Airport and the A1 motorway. Spanning 440 square meters, this outlet is owned and operated by Alexandra Leblan and her husband Stéphane. Following this, a store in the heart of Lyon opened its doors in early April, nestled between Place de la République and Part-Dieu train station, marking the brand's first presence in Lyon’s city center after the opening of a store in Saint-Priest a year prior. Both this and the suburban outlet are managed by the experienced team of Jean-Pierre Cot and Julien Buy.
In late April, the Toulouse store, located just a ten-minute walk from Capitole Square, welcomed customers. Covering 300 square meters, it offers an impressive selection of 23 bedding options, including premium solutions tailored to meet diverse consumer needs in central Toulouse. This establishment marks the 13th Maison de la Literie store for the recognized local bedding experts, Audrey and Sébastien Plaud, in the Occitanie region. Concurrently, a new store in Orléans opened in the northern suburb of Saran, overseen by Nicolas and Enzo Vrain, who also manage the southern Orléans location. This 400 square meter space was strategically chosen for its location within a vibrant commercial area of Loiret.
In addition to its domestic expansion, Maison de la Literie is making its debut in Africa with a new store in Marrakech. This culturally rich city, known for its international clientele attracted by tourism, luxury residential offerings, and high-end hospitality, serves as an ideal location for the brand’s foray into the continent. By providing personalized service and a curated selection of models across various comfort levels and price points, Maison de la Literie aims to cater to the needs of private suites, riads, and residential projects in Marrakech. This initiative is spearheaded by Fethi Dahane and Ouadir Senhaji, with support from Ouafa Lyamin and Sarah Kezadri, representing the brand's commitment to integrating into the local economic landscape.
This exciting expansion is underpinned by the global reach of the Fremaux Delorme group, which is already present in 65 countries across five continents.
As reported by univers-habitat.eu.
