Marrakech Welcomes Organizers of PURE Life Experiences
As the opening of the new tourist season approaches, Mr. Khatib El Hebil, the Wali of the Marrakech-Safi region and Governor of the Marrakech prefecture, held a significant meeting on Thursday, September 3rd, with the organizers of the 15th edition of PURE Life Experiences. This prestigious event is scheduled to take place from September 7th to 10th, 2026, at the Palais des Congrès in Marrakech. The meeting, which was also attended by Mrs. Hanane Riahi, the Governor in charge of Regional Internal Affairs at the Wilaya of Marrakech-Safi, provided an important platform for discussing the key issues surrounding this international professional gathering and its potential contribution to enhancing the region's appeal as a tourist destination.
The delegation included notable figures such as Serge Dive, the founder and CEO of This is Beyond, the organizing company behind the event, Brice Jakubowicz, a representative from Events DELIGHT, and Abdellatif Abouricha, representing the CRT Marrakech-Safi. This gathering is exclusively reserved for industry professionals and requires accreditation for access. Over the course of four days, the event will bring together travel creators, independent hoteliers, specialized service providers, and international media, fostering an environment rich in business meetings, networking opportunities, and the presentation of the prestigious PURE Awards. These awards recognize outstanding initiatives and experiences within the realm of experiential travel.
For Marrakech, this 15th edition of PURE Life Experiences is a crucial commercial rendezvous, especially as the 2026-2027 season approaches. It presents the destination with a valuable opportunity to showcase its offerings, strengthen connections with international stakeholders, and assert its position in the luxury travel market.
As reported by premiumtravelnews.com.
