The inaugural edition of Morocco Design, a remarkable event orchestrated by Moroccan-Italian Hanane El Moutii, founder of the public relations agency Éclat and advisor to design houses, creators, and artists, is set to take place in Casablanca. This unique gathering converges design, architecture, craftsmanship, and contemporary creation, bringing together creators, galleries, and furniture brands for a series of demonstrations, discussions, and presentations. The event aims to shine a spotlight on the often-overlooked contemporary Moroccan design scene, which, despite its rich heritage and cultural identity, remains largely unknown on the international stage.
As outlined by the organizers on their official website, "For centuries, Morocco has inspired artists, architects, and designers with its remarkable craftsmanship, architectural heritage, and enduring cultural identity. While its creative legacy is celebrated worldwide, contemporary Moroccan design has largely remained underappreciated internationally. Morocco Design was created to change that narrative."
Agenda Highlights
The festivities kick off on **October 5th**, with Flexform and JK Contracting hosting an interactive demonstration of zellige, featuring the brand The Zellijist and designer Saad Filali. Additionally, Fenêtre sur Cour will showcase a selection of international designs, while an engaging workshop focusing on textiles, led by Kvadrat, will take place at Moroso and Kettal. A cocktail party at the ETC Collection showroom will honor the textile works of master artisan, architect, and urban planner Soumiya Jalal, followed by a dinner at Roche Bobois celebrating 31 years of international achievement by designer Hicham Lahlou.
On **October 6th**, a meeting organized by the magazine _Déco Actuelle_, Morocco Design, and Roche Bobois, in partnership with Art’Com Sup, will engage the new generation of Moroccan creators. Attendees will also have the opportunity to meet Meryam Lahlou at ML Ateliers and explore the geometric Totems of Ghizlane Agzenaï at Molteni&C, presented in collaboration with Galerie 38. The works of Moroccan artist Radia Lamrani Karim will be displayed at Boffi Studio, and a gathering at Villa Sahrai, organized with the magazine _Maisons du Maroc_, will feature creative studios and designers, including Salima Filali, Myroc Studio, Zoubida, Verneo Studio, and Studio Sana Benzaitar.
Finally, on **October 7th**, a brunch for press and designers will showcase a selection of B&B Italia pieces curated by Ali Lahlou, alongside contributions from Acacia Decor at Clay. The Loft Art Gallery will host the exhibition "Hamasāt al-Fajr," featuring artist Amina Agueznay, who will present her work to the public. Architect Youssef Benhamou will unveil the newly designed Côté Bougie space in Casablanca, while the Alliance Foundation will present Irtah!, an architectural discussion led by Othmane Bengebara on his design process. The closing event, by invitation only, will take place at Teatro Italia, at the Italian consulate, featuring "L’Axe Invisible" by sculptor and designer Hamza Kadiri, under the curatorship of Amine Amharech.
It is advised for participants to register in advance for specific activities, as some have limited capacity.
As reported by mobile.telquel.ma.
