Morocco's Tourism Sector Achieves Significant Milestone
In a remarkable achievement, Morocco has secured the third position in the Arab world for tourist revenues, amassing a staggering $14.8 billion in 2025. This impressive figure places Morocco behind only Saudi Arabia and Egypt, as reported by the World Tourism Organization (UNWTO). The surge in Morocco's tourism revenue reflects a remarkable annual growth rate of 29%, marking the highest increase among the eight Arab markets monitored by the UNWTO.
According to the UNWTO, Saudi Arabia leads the pack with $42.6 billion in tourism revenue, which represents a modest growth of 4%, followed by Egypt with $18.2 billion, witnessing a 19% increase. Morocco's performance is particularly noteworthy as it outpaces other regional competitors, with Jordan earning $7.8 billion, Bahrain at $5.4 billion, Qatar at $5.3 billion, Lebanon with $4.6 billion, and Kuwait at a mere $2.1 billion. This ranking underscores Morocco's robust tourism industry, which continues to close the gap with Egypt while widening its lead over other destinations in the region.
Tourism Growth and International Arrivals on the Rise
The UNWTO highlights the ongoing growth in international tourist arrivals to Morocco, which saw a remarkable increase of 14% in 2025. The previous year, the nation welcomed approximately 17.4 million foreign visitors, reflecting a 20% rise compared to 2023 and a significant 35% increase relative to 2019. This upward trend has established Morocco as the leading tourist destination in Africa in terms of visitor numbers.
Overall, the tourism sector in Morocco is exhibiting a strong momentum, showcasing its potential to compete on a global scale. The significant revenue generated not only underscores the nation's appeal as a travel destination but also emphasizes the vital role that tourism plays in its economy. With efforts to enhance infrastructure and promote diverse attractions, Morocco is well-positioned to sustain this growth trajectory in the coming years.
As reported by africanmanager.com.
