Impressive Growth of Moroccan Blueberries in Finland
In a notable development for the agricultural export sector, Morocco has made significant strides in Finland's blueberry market, achieving remarkable growth during the 2025/26 season. Reports indicate that Finland imported an impressive 657 tons of fresh Moroccan blueberries, valued at over €6 million, from July 2025 to June 2026. This figure represents a staggering 7.5-fold increase compared to Morocco's total shipments over the previous five years and is 12.5 times greater than the peak recorded during the 2017/18 season.
Rising Demand for Blueberries in Europe
The surge in popularity of blueberries in Finland is becoming increasingly evident, as imports have risen for three consecutive years, more than doubling in volume during this timeframe. The 2025/26 season marked a historic milestone for Finland, with total blueberry imports surpassing 4,000 tons for the first time, reflecting a remarkable 62% increase over the previous year. Alongside Morocco, other countries such as Spain, the Netherlands, and Chile have also expanded their shipments; however, Poland and South Africa have seen a decline in their market share.
Morocco's strategic timing in aligning its export window with Finnish demand has played a crucial role in this success. Initially, imports from Peru, Chile, and the Netherlands began to rise in January, followed by Moroccan and Spanish blueberries in February. By March, Moroccan blueberries captured over 32% of the market share, culminating in a peak shipment of 180 tons in May. The combination of high product quality, competitive pricing, and efficient logistics has enabled Morocco to increase its export volume forty-fold compared to the previous year, marking the most robust growth among all suppliers.
As a result, Morocco has ascended to the second position among Finland's blueberry suppliers, holding a market share of 16.2%. This significant achievement not only highlights Morocco's potential in the blueberry market but also opens avenues for further expansion into Northern European markets.
As reported by northafricapost.com.
