Morocco Emerges as a Prime Destination for Global Hospitality Investments
The hospitality sector in Africa has been witnessing an unprecedented surge, particularly in the northern regions, with Morocco establishing itself as one of the most attractive and structured markets for major international hotel chains. According to the latest report from W Hospitality Group, a staggering total of 123,846 hotel rooms are currently in development across 675 hotels on the continent, marking an impressive growth rate of 18.6% compared to 2025. This growth significantly outpaces the global average, solidifying Morocco's position in the hospitality landscape.
North Africa, represented by just four countries, accounts for a considerable share of these hotel projects. Notably, the combination of Egypt and Morocco alone contributes to over 45% of the total hotel rooms under development, as highlighted by Future Hospitality.
Morocco Secures a Robust Pipeline of Hotel Projects
Morocco ranks second in Africa with a robust portfolio of ongoing projects, comprising 10,606 hotel rooms across 75 establishments. This attractiveness was reaffirmed in 2025, when approximately 60 contracts were signed in both Morocco and Egypt, out of a total of 150 contracts across the continent. An essential indicator of the Moroccan market's reliability is the high realization rate of hotel projects; unlike other countries where developments may stagnate, Morocco boasts over 72% of its rooms currently in active construction. This remarkable statistic showcases the country's strong commitment to hospitality growth.
The regional growth is largely driven by five major global hotel chains, which control approximately 80% of the projects across Africa. Furthermore, there is a noticeable trend towards the development of large-scale resort complexes, with the average capacity of these resorts reaching 205 rooms—significantly higher than the average of 174 rooms for traditional urban hotels. This shift aligns perfectly with the continent's evolving tourism ambitions, catering to a growing demand for leisure travel.
In addition to the hospitality sector, Morocco's strategic position as a leading grain partner has also been highlighted. The Kingdom is now the top destination for soft wheat from the European Union, showcasing impressive growth in its agricultural exports. Moreover, the infrastructure of key ports such as Tanger Med and Casablanca is gaining recognition for enhancing maritime connectivity in the region. This development is reflective of the overall expansion of the Arab port sector, which continues to attract substantial foreign investment and bolster its global commercial fleet.
As reported by bladi.net.
