Mr. Bricolage Maroc has announced an ambitious strategy to establish 45 stores across Morocco by 2032, with the aim of opening a new location every eight weeks. This initiative is backed by a substantial investment of 700 million Moroccan Dirhams (MDH), which reflects the company's commitment to expanding its footprint in the Moroccan market.
On June 16, 2026, Mr. Bricolage marked a significant milestone by inaugurating its 12th store at Sela Park in Casablanca. This store is the first to be launched under the auspices of H&S Group’s One Retail division, demonstrating the brand's rapid growth and adaptation to the local market needs.
The development plan is designed to create a retail network that will encompass over 60,000 square meters of commercial and logistical space throughout the kingdom. The company anticipates generating an impressive revenue of 2.2 billion MDH by the completion of this project. Each store is set to offer up to 20,000 product references, with 12,000 items readily available to meet the demands of Moroccan families looking to enhance their living spaces through renovation and home improvement projects.
To facilitate this growth, Mr. Bricolage is establishing a robust ecosystem that involves more than 220 national and international suppliers, a network of 50 skilled artisans and craftsmen, and logistics partners that will ensure the efficient distribution of products across the country. This initiative is expected to create over 1,200 direct jobs within the chain, alongside thousands of indirect jobs through suppliers, artisans, and service companies.
Majid Benjelloun, the CEO of Mr. Bricolage Maroc, expressed that this ambitious plan is not just about business expansion; it is also about positioning Mr. Bricolage as a key player in the home improvement sector in Morocco while actively contributing to the economic and social development of the regions it serves.
As reported by medias24.com.
