A significant industrial project focusing on automation systems and embedded technologies is being developed in the commune of Drarga, near Agadir. Spearheaded by entrepreneur Iliass Joudat, this initiative entails an investment of 12 million dirhams and promises to create numerous job opportunities.
The new industrial unit, which specializes in automation systems and embedded technologies, is poised to emerge in the Souss-Massa region. According to a notice published by local authorities, the project is currently undergoing a public inquiry as part of the environmental impact assessment (EIA), in line with Moroccan law no. 12-03, which governs environmental impact studies.
Dedicated Production Facility for Industrial Automation
The proposed factory will be situated in Drarga, within an industrial zone of the Souss-Massa region. The aim is to establish a production unit dedicated to automation solutions and embedded technologies, sectors that are experiencing rapid growth due to digital transformation. "Our goal is to offer products that are 100% designed and assembled in Morocco, meeting international standards," explains Iliass Joudat.
This new facility is part of a broader strategy intended to enhance national technological autonomy while providing industrial and mining operators with competitive local alternatives. “We aspire to strengthen national technological independence and offer mining stakeholders reliable, competitive, and tailored local solutions,” he affirms.
A 12 Million Dirham Investment
While embedded technology activities remain underdeveloped in the Agadir region, the choice of Drarga reflects a commitment to fostering a new local industrial ecosystem. Iliass Joudat, a native of the Souss-Massa region, proudly emphasizes his strong local ties despite the region's scarcity of technological industrial activities. He believes Agadir possesses "significant human potential." Establishing this factory in Drarga is, therefore, a decision that is both personal and strategic, aimed at contributing to the local economic dynamics.
Joudat also states that the project has been designed to promote sustainable resource management while maintaining a minimal environmental footprint. According to the information presented in the public inquiry documents, the factory falls under the category of light and clean industries, indicating that its environmental impact is considered "very limited." An internal waste management and energy optimization policy is planned, which includes measures for reducing and recycling materials, managing electronic waste specifically, and utilizing low-energy consumption equipment.
A public inquiry has been officially opened for a duration of **twenty days** starting June 22, 2026. This process allows citizens, economic actors, and stakeholders to review the project documents and provide their observations regarding its potential environmental impacts. The documents will be available for public consultation at the Drarga commune headquarters, where comments and suggestions can be recorded in a designated register.
As for employment, the project is set to create 32 direct jobs upon the commencement of operations, with the potential to reach 95 positions in the medium term depending on production developments and the establishment of new partnerships. Furthermore, the project is expected to generate over 80 indirect jobs in the initial phase, with long-term potential exceeding 300 positions.
“Priority for recruitment will be given to residents of Drarga, Agadir, and the broader Souss-Massa region, in order to contribute to local socio-economic development,” concludes Iliass Joudat.
As reported by medias24.com.
