Dakhla's Tourism Growth Strategy Unveiled by ONMT
The Moroccan National Tourist Office (ONMT) has embarked on an ambitious initiative aimed at fostering the growth of Dakhla, a region renowned for its stunning landscapes and vibrant culture. This strategic plan, articulated following a thorough field visit by ONMT teams, signifies a collaborative approach involving the Regional Tourism Council, local operators, and territorial authorities. Together, they have conducted a series of strategic meetings designed to refine their priorities and identify actionable steps that will serve as catalysts for growth. The overarching objective is to enhance Dakhla-Oued Eddahab’s reputation in premium tourism segments, focusing particularly on sports, nature, and experiential tourism.
The strategy is structured around four fundamental pillars: air connectivity, marketing, digital engagement, and distribution. In terms of air connectivity, the ONMT is proactively forging partnerships with both national and international airlines to introduce new direct flight routes, especially connecting Dakhla with France and Spain. This initiative aims to enhance accessibility and stimulate an influx of international visitors.
To augment its promotional efforts, the ONMT is investing in digital marketing campaigns, producing engaging content, and leveraging influencer marketing strategies. These efforts will be complemented by increased visibility at prestigious international tourism events such as IFTM Top Resa and FITUR, which are pivotal for showcasing Dakhla’s unique offerings. Additionally, the ONMT is committed to developing a more robust identity for Dakhla, going beyond its established reputation for kitesurfing to emphasize its scenic coastlines, natural beauty, and immersive experiences.
Moreover, the ONMT is bolstering its partnerships with tour operators and booking platforms to enhance tourist volumes, prolong visitor stays, and diversify local offerings, thereby appealing to a higher-value audience. Domestic tourism is another critical lever in this strategy, with initiatives designed to encourage Moroccan citizens to explore the wonders of Dakhla. This multifaceted approach underscores the ONMT’s dedication to positioning Dakhla as a premier destination for both international and local tourists, thereby securing its place on the global tourism map.
As reported by en.yabiladi.com.
