Transforming Living Spaces with Curated Travel Photography
In a groundbreaking collaboration, Samsung Electronics has teamed up with the renowned luxury publishing house Assouline to introduce an innovative collection to the Samsung Art Store, aptly named Assouline x Samsung Art Store. This partnership aims to bring the enchanting essence of travel directly into living rooms across the globe, offering an impressive selection of 40 curated artworks that will be available starting September 7. The collection features stunning imagery sourced from Assouline's prestigious travel titles, including "Greek Islands," "Turquoise Coast," "Riva Aquarama," "Morocco: Kingdom of Light," and "Paris Chic," among others.
The new digital art collection seamlessly integrates with Samsung's Art TV lineup, which encompasses models such as The Frame Pro, The Frame, and the flagship OLED S95H, along with select Micro RGB, Neo QLED, QLED, and MICRO LED series. By transforming idle screens into dynamic galleries, this initiative not only enhances home decor but also enriches the viewer's experience, offering a journey through the world’s most captivating coastlines, cities, and hidden gems.
Experience the World Through Art
Each piece in the collection is accompanied by evocative captions that mirror the text from the original Assouline publications, allowing users to immerse themselves in the stories behind the imagery. From the sun-kissed shores of the Aegean Sea featured in "Greek Islands" to the lush landscapes of Madrid's El Retiro park depicted in "Madrid Chic," the collection invites art lovers to experience the spirit of each location without ever leaving their homes. A significant portion of the photography is captured by Oliver Pilcher, a Scottish travel photographer renowned for his emotionally engaging work that vividly illustrates the beauty of diverse landscapes, from Moroccan souks to serene Sardinian coves.
Daria Greene, Samsung's Global Head of Content & Curation, expressed the natural synergy between Assouline's artistic vision and the Samsung Art Store, stating, "Assouline has such a distinct way of making a place feel personal, from the light, the color, to the small detail that turns a photograph into a memory. Bringing that into the Art Store felt like a natural fit." This sentiment is echoed by Alex Assouline, President of Assouline, who emphasizes that the collaboration aims to transform interiors into summer escapes, highlighting the elegance of the Samsung Frame TV as the ideal canvas for their artwork.
The Assouline x Samsung collection will officially launch on September 7 through the Art Store application on supported Samsung Smart TVs, allowing users to experience stunning artwork with vibrant colors and intricate details. This initiative marks a significant expansion of Samsung's art offerings, further solidifying its position as a leader in blending technology with art and lifestyle.
As reported by news.samsung.com.
