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Shibaura Machine Expands Its Reach in EMEA with New Partnership in France and North Africa

PUBLISHED July 16, 2026
Shibaura Machine Expands Its Reach in EMEA with New Partnership in France and North Africa

Shibaura Machine Partners with Azhar to Enhance Market Presence

In a strategic move to bolster its distribution network in the EMEA region, Shibaura Machine Europe LWB has announced a new partnership with Azhar, a company that will serve as a distributor for France and North Africa. This collaboration aims to enhance customer proximity, tap into new market potentials, and drive growth across these regions. Shibaura Machine recognizes the importance of a robust distribution channel, especially in regions experiencing rapid industrial development.

According to Shibaura Machine, Azhar possesses a well-established network and extensive experience in serving industrial clients in both France and North Africa. This partnership is designed to support the growth of existing customer relationships while facilitating the exploration of new business opportunities. The synergy between Shibaura Machine's advanced technology and Azhar's regional expertise is expected to create a significant impact in the market.

Market Dynamics and Opportunities in the Automotive Sector

Morocco is rapidly emerging as a crucial hub for the European automotive industry. Investments in the automotive and electromobility sectors, coupled with the expansion of industrial infrastructure, are driving demand for advanced injection molding technologies. Meanwhile, in France, the modernization of manufacturing processes and government initiatives promoting energy-efficient production are encouraging investments in fully electric injection molding machines. Such trends present substantial opportunities for Shibaura Machine to introduce its innovative solutions to a growing market.

Shibaura Machine LWB is a subsidiary of the Japanese conglomerate Shibaura Machine, which was formed in 2025 following the acquisition of an 80% stake in LWB Steinl GmbH. The company specializes in both horizontal and vertical injection molding machines and automation solutions, offering a diverse portfolio that includes production systems for processing thermoplastics, rubber, silicone, and elastomers. With a history dating back to 1875, Shibaura Machine is recognized as a global manufacturer of precision injection molding machines, machine tools, die-casting machines, industrial robots, and extruders, operating across 70 locations and six manufacturing facilities worldwide.

Azhar Cons sarl, based in Mohammedia, is a Moroccan consulting and industrial company. Through its Azhar Plastics division, the company distributes plastic processing equipment, mold components, raw materials, and production technologies from international manufacturers. Their service offerings include technical sales, project development, engineering support, and the coordination of customer service for clients in Morocco and North Africa.

For more information about Shibaura Machine, visit their official sites: [shibaura-machine.eu](https://shibaura-machine.eu/), [www.shibaura-machine.co.jp](https://www.shibaura-machine.co.jp/), [www.lwb-steinl.com](https://www.lwb-steinl.com/), and [www.azhar-cons.com](http://www.azhar-cons.com/).

As reported by plasticker.de.

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