Exciting Developments in the Tililab Competition
In a thrilling conclusion to an intense pitch sprint held on September 3, 2026, six innovative content creators under the age of 30 have secured their spots for the Tililab Bootcamp, set to take place in Marrakech from September 16 to 19, 2026. This event marks the sixth edition of the Tililab competition, which aims to cultivate young talent in the fields of advertising and communication.
The Prebootcamp, introduced last year, serves as the initial challenge for candidates, designed to help them stand out among their peers and earn one of the coveted six finalist positions to advance in the competition. On the day of the pitch event, 16 young creators showcased their work through timed presentations in front of a jury comprising professionals from the fields of communication, media, and advertising. Each participant had a limited time to present their unique creative vision and convince the jury of their potential.
Ultimately, the intense session, held at Lions Geek, culminated in the selection of six finalists: Wissal Zliga, Youssra El Ouazzani, Ahlam Dabit, Abdessamad Liassri, Walid Adidi, and Mohamed Jalal Eddine. These talented individuals, consisting of three females and three males, will now move forward to the next stage of the Tililab competition.
Immersive Experience at the Bootcamp
During the Bootcamp, the finalists will immerse themselves in the world of advertising creation over four days. They will engage in masterclasses, workshops, and coaching sessions led by experts in communication, media, and advertising. This hands-on experience will include a tangible creative challenge where participants will be tasked with developing their own advertising concepts based on a provided brief. With the guidance of the 2M teams, they will transform their ideas into actual advertising spots.
Following the completion of their projects, the finalists will present their work to the jury of the Tilila Awards, who will determine the winner of this year's competition.
The call for applications, which ran from July 13 to July 31, 2026, generated significant interest, attracting over 70 submissions from young creators across various regions of Morocco. Following the initial selection, 16 finalists were chosen, with six advancing to the final stage of the Tililab competition during the Prebootcamp. Organized by 2M alongside the Tilila Awards, the Tililab competition focuses on discovering and nurturing the next generation of content creators, emphasizing the importance of inclusivity and representation in creative content.
As reported by leseco.ma.
