The Consequences of the French Telemarketing Law on Moroccan Employment

The telemarketing law enacted in France on June 30, 2025, and effective as of August 11, 2026, poses a significant threat to numerous companies and tens of thousands of employees working in Moroccan call centers. This law prohibits telemarketers from contacting individuals without their explicit consent, which, while a welcome change for many consumers in France, has raised alarm bells for the Moroccan workforce. Moroccan Employment Minister Younes Sekkouri has indicated that between 40,000 and 50,000 jobs in the call center sector could be at risk of disappearing due to this regulatory shift, as reported by Ouest-France.

Vulnerability of Workers in the Sector

According to Ayoub Saoud, the Secretary-General of the National Federation of Call Centers and Offshoring Professions, the situation may be even more dire than reported. He points out a troubling lack of government statistics to accurately assess the impact of this law, suggesting that the figures provided by the minister could be an underestimation. Currently, over 600 call centers are officially registered to operate in Morocco; however, many others function without proper authorization, leaving their employees vulnerable. Saoud warns that smaller businesses could face total shutdowns as a result of this new regulation.

Many individuals are now facing the prospect of losing their jobs. While Moroccan law stipulates that employees are entitled to severance pay in case of layoffs, this may not apply to foreign-owned companies, further complicating the situation. Among those most at risk are illegal migrant workers, who are particularly susceptible to sudden job loss and lack the same protections as their legal counterparts.

In response to these developments, the Moroccan government has committed to devising an action plan. There is an emerging recognition of the need to move away from reliance on the French market and explore potential opportunities in countries such as Germany, Spain, and Italy.

As reported by midilibre.fr.