Enjoy Atresplayer Thanks to Advertising
Atresplayer, the popular streaming service, relies on advertising to deliver content to its users. The platform, along with its partners, employs cookies and similar technologies to store, access, and process personal data from visitors to its website and app. This data treatment is crucial for enhancing user experience and ensuring that advertisements and content are tailored to individual profiles.
The data collected allows Atresplayer to personalize advertisements and content based on user activity, which can be utilized to refine or create user profiles for more effective targeting of personalized advertising. Additionally, this data is instrumental in measuring the performance of advertisements and content, generating reports based on user interactions, and ultimately aiding in the development and improvement of products and services. The platform also actively analyzes device characteristics for identification and utilizes precise geographic location data.
Furthermore, Atresplayer seeks consent to use external data sources and to share the profiles obtained among companies within the Atresmedia Group, with the goal of delivering personalized advertising in both cases. For users who decide to register, the platform collects account-associated information, such as email addresses (which are secured through techniques like hashing), exclusively for use with advertising partners to identify audiences and show personalized ads in digital environments.
Users have the option to accept, refuse, or configure the use of cookies through the respective buttons, and they can always modify their choices in the Privacy Settings/Cookies section. More information can be found in the Cookie Policy.
As reported by atresplayer.com.
