The Viking Kitchen Revolutionizes Discount Structure
The Viking Kitchen has taken a bold step to transform the way its customers access discounts, moving away from the traditional model of hunting for promo codes and waiting for the right moment to place an order. Instead, the brand has streamlined the process by embedding discounts directly into its pricing structure. This innovative approach means that the longer the delivery period a customer opts for, the greater the savings they will enjoy. This shift is part of a broader campaign titled "Where is Rabat?" that cleverly plays on the name of Morocco's capital, Rabat, tying it into the theme of discounts.
Direct Savings and Cultural Connection
The campaign began with intriguing messages strategically placed throughout Warsaw, creating a buzz and prompting questions like "Where is Rabat?" These messages piqued interest, leading to a video shot in the Moroccan capital featuring Loubna El Yamani, a popular Moroccan influencer. Accompanied by the Viking Kitchen mascot, Sławek Viking, they unveiled the campaign's playful connection between the city's name and the concept of discounts. Customers can now benefit from automatic savings: orders spanning from 5 to 24 days receive a 20% discount, while those extending 25 days or more enjoy a 25% reduction in price. This new pricing structure eliminates the need for entering codes or waiting for limited-time promotions, enhancing predictability for consumers.
As reported by menworld.pl.
