Primor's Entry into the Moroccan Market
In a significant development for the Moroccan beauty and cosmetics sector, One Retail, a distribution platform under H&S Group, has announced a partnership with the renowned Spanish brand Primor. This collaboration aims to establish a network of perfumeries and cosmetics stores throughout Morocco, with the first openings anticipated in 2027. The announcement was made on October 21, 2026, highlighting the growing interest of international brands in the Moroccan market.
About Primor and Its Offerings
Founded in 1953, Primor has grown to encompass over 250 retail locations, specializing in a wide array of beauty products including perfumes, makeup, skincare treatments, haircare, and beauty accessories. The brand is well-regarded for its competitive pricing strategy and its diverse selection of international brands, making it a popular choice among consumers looking for quality beauty products at accessible prices. The partnership with One Retail reflects H&S Group's strategic intent to expand its footprint in the retail distribution sector, with an ambitious goal set by Moncef Belkhayat, the president of H&S Group, to achieve a revenue target of 10 billion dirhams and establish 1,000 stores across ten different brands by 2030. While the exact number of stores and specific timelines for the rollout have yet to be disclosed, the collaboration marks a promising step forward in enhancing the beauty landscape in major cities across Morocco.
As reported by mobile.telquel.ma.
