Agadir's Remarkable Tourism Growth
The vibrant tourism scene in Agadir is witnessing significant growth, with classified hotels in the city recording a remarkable total of 4.97 million tourist nights by the end of July 2026. This figure marks an impressive 11% increase compared to the previous year, according to data from the National Tourism Observatory. Agadir now accounts for 19% of all tourist nights registered in classified establishments across Morocco, positioning it as the second most popular tourist destination in the country, trailing only behind Marrakech which holds a substantial 32% share.
Steady Growth and High Occupancy Rates
The positive trend continued throughout July, as Agadir's classified hotels reported 858,922 tourist nights, reflecting a 7% rise from July 2025. The occupancy rate reached an impressive 75%, highlighting the robust activity that characterized the summer season. In the broader Souss-Massa region, classified tourist establishments amassed a total of 5.356 million nights from January to July 2026, which is a 10% increase year-on-year. This region alone contributes 21% of the national total, complemented by an average occupancy rate of 69%.
These favorable outcomes align with a national trend of growth in the tourism sector. By the end of July, classified tourist accommodations across Morocco registered a total of 25.85 million nights, representing an 8% increase compared to the first seven months of 2025. The average national occupancy rate stands at 56%, which is significantly lower than the rates observed in Agadir and the Souss-Massa region, underscoring their influential role in the national tourism landscape.
As reported by infomediaire.net.
