The Surge in Moroccan Tourism Revenues

In the initial eight months of 2026, Morocco's tourism sector has seen a remarkable surge, with revenues exceeding €8.8 billion, equivalent to approximately 97.92 billion Moroccan Dirhams (MAD). This figure marks a significant 9.7% increase compared to the same timeframe in the previous year. The country welcomed 14.1 million visitors by the end of August, reflecting a rise of 608,000 tourists or 4.5% over the same period last year. Notably, August 2026 marked a milestone as visitor numbers surpassed the two million mark for the first time, showing a 3% increase from August 2025. This influx has positively impacted the occupancy rates of tourist accommodations, which recorded nearly 25.9 million overnight stays by the end of July, representing an 8% growth from 2015.

Agricultural Exports to the European Union

Alongside the thriving tourism sector, Morocco's agricultural and food exports to the European Union (EU) have also seen a continuous upward trend. In the first seven months of 2026, the value of agricultural and food products exported to the EU reached €2.66 billion, reflecting a 1% increase from €2.621 billion in the same period of 2025. This growth follows a record year in 2025 when agricultural exports soared to €3.753 billion, an increase of 8.5% from €3.460 billion in 2024. Morocco's position as a key supplier of agricultural and food products outside the EU is solidified, accounting for 2% of the EU's total imports in this category, placing it as the 12th largest supplier. Data from the first seven months of 2026 shows Morocco currently ranked 13th in this market.

In the same period, the EU's agricultural and food product exports to Morocco amounted to €1.99 billion, a decline of €223 million or 10% from €2.212 billion in 2025. The overall EU agricultural and food product exports totaled €138.7 billion in the first seven months of 2026, down 1% from the previous year. The EU Commission noted fluctuations in the prices of key agricultural products, contributing to the decline in the value of cocoa imports, while overall imports of coffee, tea, cocoa, and spices to the EU fell by €4.8 billion, a drop of 19%.

As reported by vietnam.vn.