Mohamed Bigou: From Advertising to Politics

The Popular Movement (MP) is making headlines by selecting an unconventional candidate for the upcoming legislative elections set for September 23. This candidate, Mohamed Bigou, is a familiar yet enigmatic figure frequently seen on the billboards of Casablanca. Over the years, his self-promotional campaigns have effectively made his face recognizable to many, providing him with a unique advantage as he transitions into the political arena.

Bigou, who has spent years building his brand primarily through advertising, is now a candidate for the MP in the Anfa district of Casablanca. His unusual strategy of personal branding has positioned him as a noteworthy contender in a political landscape often dominated by well-known celebrities and artists. While many political parties seek to align themselves with famous personalities, Bigou’s journey began in the realm of business rather than entertainment.

Bigou's Business Background and Political Aspirations

With a background in strategic marketing, Bigou has established a successful business in home automation through his brand, V2 BIGOU, a subsidiary of V2 Domotique Maroc. Specializing in automatic gates, access control systems, and smart devices, his company has flourished since its founding in 2007 after Bigou's tenure as a business analyst at Wafa Immobilier. Today, V2 Domotique Maroc holds a capital of 1 million dirhams and is recognized for distributing international brands, including Italy's Nice.

As he steps into the political spotlight, Bigou aims to leverage his extensive advertising experience to connect with voters. His campaign focuses on youth engagement, entrepreneurship, and support for young professionals facing various challenges in their careers. Recent promotional materials featuring Bigou have included motivational messages such as "Smile, the future is better" and vague yet positive affirmations, leaving many curious about his specific plans and policies.

Whether he intended to or not, the years of self-promotion have created a valuable asset for Bigou as he seeks to establish himself in politics: a name and face already recognized and remembered by the public. This unique approach to campaigning could redefine the traditional paths to political office in Morocco.

As reported by yabiladi.com.